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  • Ben Hulme

Relationships or Value Prop?

Great session last week on "Relationship first, or value proposition first?

Lots of lively debate, and some cool stories. My summary comes down to....

  1. You gotta offer some value to earn the right to a relationship

  2. Different markets, products and services, same rule = BE GENUINE to build trust

  3. More and more businesses are seeing the value in the "personality of your people" over the "corporate brand". Long live humans!

Thanks as every to our cool panel of hosts and guests that got stuck in, especially Guy, John and Katherine