Everybody seems to be banging on about 'personal branding' these days...
But really, what is this all about?
There's been a huge rise in agencies offering to manage social media channels for individuals, and not just big time super-starts and corporate CEOs, but it seems any and everybody can outsource content creation, comments, likes, connection request and even responses to somebody else.
Which begs the question - at what point did it stop being 'personal'?
We agreed on a lot of things - in particular:
Authenticity matters - online, offline, in business and in life. 'Social self' may not look quite the same as 'work self', but they really should have the same values and beliefs...
While it might feel 'expected' by employers, clients or the world, it turns out that people-pleasing is EXHAUSTING!
Branding is not just about attracting attention - it's also about filtering it. Reflecting your trues self is so important, because if your views and style don't fit well with a potential connection, then they're probably not a connection you really need
Being know for what you're brilliant at, and love to do, and how you do it in your own unique way, is a great way to show up
So - maybe - if your personal brand turns out to be your authentic self, faults and all, weird in your own special way, and worn with pride..... then you might just be winning!
Comments